Interactive graffiti wall

Brand activations

Your identity on the wall, real spray-can tools in your crowd's hands. 500+ activations for Nike, Samsung, Dior and Modelo — since 2008.

Samsung Galaxy Z Flip 7 interactive graffiti wall brand activation at Galaxy Experience Space, SoHo NYC
LED — Samsung Galaxy Z Flip 7

Samsung — Galaxy Experience Space, SoHo

A month-long product launch where the Flip 7 became the spray can. Guests picked colours and caps on the phone docked in a custom can, then tagged the LED wall in real time — the product wasn't beside the experience, it was the experience.

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Jordan Brand interactive graffiti wall brand activation at NBA All-Star Weekend with Jayson Tatum
LED — Jordan Brand, NBA All-Star

Jordan Brand — NBA All-Star Weekend

Jordan built its All-Star pop-up around the wall. Fans painted custom 3D basketballs and Jordans, then took their art home in AR — and Jayson Tatum jumped in to tag his own ball.

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Miss Dior custom pink LED interactive graffiti wall brand activation in New York
LED — Miss Dior

Miss Dior Launch — New York

A custom pink LED wall for Miss Dior's New York launch, with a live artist guiding guests through their first pieces. Luxury and graffiti, on the same wall — and every guest left with a piece carrying the brand.

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Modelo custom-branded interactive graffiti wall brand activation at Rolling Loud festival
LED — Modelo × Rolling Loud

Modelo — Rolling Loud, LA & Miami

A custom-branded wall in the fanzone at Rolling Loud, paired with live mural sessions. Three days, nonstop painters, and fan pieces shared across social — amplifying the brand far beyond the festival grounds.

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Disney+ Daredevil interactive graffiti wall brand activation at Toronto Comicon
LED — Disney+ Daredevil

Disney+ — Daredevil: Born Again, Toronto Comicon

The main activation booth for the series launch. Fans painted bold Daredevil designs with comic-style stencils, then walked away wearing them — printed onto custom T-shirts on the spot.

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Chanel SoHo flagship reopening interactive graffiti wall activation, New York 2010
The original — Chanel, 2010

Chanel — SoHo Flagship Reopening, MBFW

Where it started globally. The store wrapped in interactive screens during Mercedes-Benz Fashion Week, artists painting alongside 500 guests — and the wall stayed live through Fashion's Night Out.

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Why it works

The crowd does the painting.
The brand gets the credit.

People remember the booth that handed them a spray can instead of a flyer. Eighteen years of putting real creative tools in people's hands — at the world's most recognizable events.

  1. 01

    It stops traffic

    A live graffiti wall stops a crowd cold and holds it. The painters draw an audience, and the audience becomes the next painters.

  2. 02

    Everyone participates

    Zero barrier. Pro Mode replicates real spray-can physics for writers; Simple Mode lets first-timers make something they're proud of. No instructions needed.

  3. 03

    Your brand is inside the art

    Custom cans, branded stencils and stickers, your colours and logo on the wall. Not signage next to the experience — the experience itself.

  4. 04

    The content travels

    Every piece is shareable by design — saved, printed, or posted with your branding on it. The activation keeps living on feeds long after load-out.

  5. 05

    It's culturally real

    Built with graffiti writers since 2008, staffed by writers at every activation. Your brand borrows credibility that can't be faked — and we keep it authentic.

What's included

With every activation,
you get the whole rig.

No add-ons, no surprises. Five things ship with every booking. They're not optional, and they're not extra.

  1. 01

    Graffiti artist technicians

    Real writers on site. They help guests work the wall, share their pieces, and keep the activation moving.

  2. 02

    Custom branding

    Spray-can labels, digital stickers and stencils, custom wall backgrounds. Your artwork integrated into ours.

  3. 03

    AV setup & takedown

    We handle the install, the run, the strike. You handle nothing.

  4. 04

    Delivery

    Controllers, custom cans, software, AV gear — the full Graffiti+ rig. Arrives on schedule. Leaves on schedule. The display itself we sort with you.

  5. 05

    Social sharing

    Guests leave with their pieces in their pocket and on their feed.

FAQ

Brand activation questions.

How does the custom branding work?

We build the whole moment around your identity — spray-can labels with your artwork, digital stencils and stickers, custom wall backgrounds and photo overlays. Your brand lives inside the experience guests are making, not on a banner beside it.

Can it run for weeks, not just one night?

Yes. Samsung's Galaxy Experience Space in SoHo ran the wall daily for a full month. The rig is built for retail residencies, multi-day festivals and tour stops as much as single-evening launches.

Which setup fits our venue — LED, LCD or projection?

LED for daylight, outdoor fanzones and big crowds. LCD for retail floors and tight popups. Projection for warehouse venues and large-scale mapping with zero footprint. Send us the space and we'll recommend the right call.

Who staffs the activation?

Real graffiti writers, on site for the full run. They set up, guide guests through their first pieces, keep the wall moving, and handle takedown. You don't source any crew.

What do guests take away?

Every piece can be saved, printed or shared to social instantly — with your branding on it. We've also printed guest designs onto T-shirts on site and sent artwork home in AR. The activation keeps living on phones and feeds after the event ends.

How far in advance should we book?

4–6 weeks ahead is comfortable for US activations. International events, multi-city tours and long retail runs benefit from more lead time — earlier is always better.

Deploying in Los Angeles, New York, Las Vegas, San Francisco, Miami — and everywhere else.

Let's talk.

We'll get back to you right away to schedule a call and live demo.

Drop us a line with a few details about your activation — we read every message and reply fast.

Email us