For the Galaxy Z Flip 7 launch at Samsung’s Galaxy Experience Space in SoHo, we ran the LED wall through August 2025 in collaboration with Cheil Worldwide. Guests selected colours and nozzle settings directly on the Flip 7 — then tagged the wall in real time with a custom 3D-printed spray can.
The phone became the tool. Every setting, every colour, every stroke controlled through the device being launched. Built to work for seasoned writers and first-timers alike — and it did, drawing daily crowds to the SoHo flagship all month.
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