For Samsung’s Galaxy Z Flip 7 launch, we ran the LED wall at Forum des Halles in Paris through August 2025 — live at the same time as our installation in SoHo. Guests used a custom 3D-printed spray can to select colours and settings directly on the Flip 7, then painted digital artwork in real time, projected on the wall. Built with Cheil Worldwide, the setup drew everyone from seasoned writers to people who’d never held a can — which is exactly how it should work.