Modelo, Rolling Loud Miami
At Rolling Loud Miami 2024, Graffiti+ teamed up with Modelo to create a high-impact cultural moment at the intersection of live art, music, and street energy. Set against the backdrop of the world’s largest hip-hop festival, the activation brought together digital and analog creativity for a multi-layered brand experience that resonated with fans throughout the weekend.
The centerpiece of the experience featured our LED Digital Graffiti Wall System, where festivalgoers could create custom digital artwork inspired by Modelo’s bold identity and the spirit of self-expression. As part of the activation, our pro artist Vic delivered a show-stopping live painting session.
Vic’s mural unfolded in real time, drawing an audience and infusing the space with a kinetic, street-art energy that perfectly echoed Rolling Loud’s vibe. Guests were encouraged to engage with the Digital Graffiti Wall, share their designs, and snap photos in front of the finished piece — transforming the activation into both a creative studio and a photo-worthy destination.