Samsung, Galaxy Z Flip 7 Launch, NYC

Graffiti+ is currently exhibiting our LED Graffiti Wall in SoHo as part of Samsung’s Galaxy Experience Space, created in collaboration with Cheil Worldwide. More than just a tech demo, it’s an immersive, hands-on showcase of the new Z Fold7 and Z Flip7, running now through August 9th. Guests are getting up close with the latest devices, from testing advanced camera features to exploring the compact versatility of the Flip7.

One of the standout event activations is our Digital Graffiti Wall — a creative, tech-driven graffiti experience that blends art with interactivity. Visitors use a custom 3D-printed spray can, selecting paint colors and nozzles directly on the Flip7 to digitally tag the wall in real time.

Designed to be accessible for all experience levels, the installation invites participation from both professional graffiti artists and guests who are new to digital art — offering a fun, dynamic and inclusive way to engage with the latest Samsung technology.