Hyundai, Seoul

At the 2025 Seoul Mobility Show, Graffiti+ partnered with Hyundai to deliver a bold, tech-powered activation that merged next-gen automotive design with immersive digital creativity. Centered around a custom-built LED graffiti screen, the activation invited guests to interact and create in real-time.

Using our Digital Graffiti Wall , visitors created original artwork inspired by Hyundai’s vision of mobility — drawing from themes of speed, sustainability, and future-forward design. The experience went a step further by projecting each creation onto rotatable 3D crane models, allowing guests to see their work wrap around the vehicles from every angle.

Adding an extra layer of immersion, an augmented reality component let users visualize their designs in space, bringing their artwork to life through mobile interaction and photo capture. This created a truly shareable, dynamic moment for guests, blending self-expression with Hyundai’s evolving identity.