Starry's booth.
VeeCon, Lucas Oil Stadium.
Painting in real time.

Starry's booth at Gary Vee's super conference — mascots, ice sculptures, cocktails, and a graffiti wall all pulling in the same direction.

VeeCon 2023 ran May 18–20 at Lucas Oil Stadium in Indianapolis — Gary Vaynerchuk's three-day conference for VeeFriends Series 1 token holders, with ~5,000 guests and 200+ speakers across 65+ panels and keynotes. Starry — the lemon-lime PepsiCo brand — built one of the more memorable booths on the floor, and we ran the wall inside it.

The booth was full sensory mode: mascots, ice sculptures, custom cocktails, brand colour wrapping every surface, and the Graffiti+ interactive LED wall in the middle. Attendees painted Starry-themed pieces in real time while the rest of the booth did its thing around them — the wall acting as the "do something" anchor in a space that already had a "watch something" energy.

Good fit for a brand that wanted participation, not just foot traffic — and for a conference audience that came in expecting more than swag and panels.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms conference booths and brand activations into shared canvases where guests paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Starry, Modelo, Espolón, Hennessy, Nike and Samsung to bring authentic, participatory experiences to audiences everywhere.

Mascots draw the crowd. The wall keeps them there.