Williams Racing.
Kraken Fan Zone.
Live caricatures all weekend.

Downtown Austin, the week of the US Grand Prix, with a Williams Racing wall and an artist painting fans in Williams kit before they could find their seat.

The Williams Racing Fan Zone presented by Kraken set up at 800 Congress in Downtown Austin for the full week of the 2023 United States Grand Prix — Monday October 16 through Sunday October 22. Free to enter, open to the public, and the downtown destination for Formula 1 fans during race week. Williams' drivers Alex Albon and Logan Sargeant, Team Principal James Vowles, and 2009 F1 World Champion Jenson Button all came through across the seven days for Q&As and signings. The team brought the FW45 and a specially-liveried FW41 showcars, Williams Esports simulators, exclusive Williams merch, and a Bremont watch desk.

We ran the wall inside the Fan Zone alongside the Kraken help desk and the Michelob patio. A live caricature artist painted guests in helmets and F1 gear on the LED screen while everyone else painted their own pieces — race fans are competitive, so put a canvas in front of them and they use it. The wall let the room split between watching the artist work and getting on the wall yourself, which kept the line short and the booth busy.

Williams' Vegas edition of the same Fan Zone returned in 2024 — see our F1 Las Vegas Grand Prix story for the next year's installation under the Strip lights.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms motorsport fan zones into shared canvases where guests paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Williams Racing, Formula 1, NASCAR, Nike, Jordan Brand and Samsung to bring authentic, participatory experiences to audiences everywhere.

A free fan zone, a Williams livery, and a wall that put you in the helmet before the race even started.