Samsung KX — King's Cross London

Samsung's 20,000 sq ft concept showroom at Coal Drops Yard, King's Cross chose Graffiti+ as its centrepiece. We built a custom experience using Galaxy S10 phones as spray-can controllers — active marker tracking enabling precise, phone-based painting on a 10-metre wall.

It quickly became the store's most-visited feature, drawing daily lineups and repeat visitors. A 10-metre wall. Daily crowds. People coming back.