Galaxy Z Flip 7.
Forum des Halles.
Le téléphone est la bombe.

An LED wall under the canopy at Forum des Halles, and a Flip 7 in every guest's hand doing all the work.

For Samsung's Galaxy Z Flip 7 launch, we ran the LED graffiti wall at Forum des Halles — the shopping centre under the iconic glass-and-steel "Canopée" in the 1^er arrondissement, central Paris — from July 9 to August 9, 2025. The Paris activation went live the same day Samsung unveiled the Z Flip 7 at Galaxy Unpacked in Brooklyn, and ran for the next month alongside our installation at the Galaxy Experience Space in SoHo. Built with Cheil Worldwide.

The mechanic put the device at the centre of the experience: guests picked up a custom 3D-printed spray can with the Galaxy Z Flip 7 docked into it. Every colour, every nozzle, every effect was chosen directly on the Flip 7 — then they tagged the LED wall in real time. The phone was the controller. Every input ran through the device being celebrated.

The setup drew everyone from seasoned French writers to walk-in passers-by — locals, tourists, families on their way through the shopping centre. Same wall behaviour as SoHo, same launch story, two cities deep into July and August. Zero barrier, no mess, and a piece on the wall by the time the guest stepped away.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms retail and brand spaces into shared canvases where guests paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Samsung, Louis Vuitton, Chanel, Hennessy, Miss Dior, Nike and Google to bring authentic, participatory experiences to audiences everywhere.

The phone you came to see became the tool in your hand.