Samsung, Galaxy Z Flip 7 Launch, Paris

As part of Samsung’s global Galaxy Experience, Graffiti+ is proud to bring its LED Digital Graffiti Wall to Paris, now live at Forum des Halles through August 9th. Running in tandem with the SoHo installation in New York City, the Paris event offers visitors a chance to explore the Z Fold7 and Z Flip7 in a hands-on, immersive setting.

The LED Digital Graffiti Wall has quickly become a centerpiece of the activation. Using a custom 3D-printed spray can, guests select colors and spray settings directly on the Galaxy Flip7, then create digital artwork projected in real time. It’s a playful and engaging way to connect with the new technology while expressing creativity in a public space.

The installation, created in collaboration with Cheil Worldwide, welcomes a wide range of participants — from experienced artists to curious passersby — offering a creative outlet that’s both accessible and innovative.