Trackside.
And impossible
to walk past.

A three-day, trackside activation with Logitech — a commanding 8' × 16' LED graffiti wall that turned NASCAR spectators into participants, kept in constant motion from open to close, with every piece downloadable by QR or printed on the spot.

Positioned trackside for maximum visibility and fan foot traffic at NASCAR San Diego 2026, the Graffiti+ wall did what a static brand footprint rarely does: it turned a spot on the ground into a destination. A commanding 8' × 16' LED graffiti wall transformed passive spectators into active participants — and once fans started painting, the wall stayed in constant motion for three straight days.

Engagement never let up. Across all three event days, the wall pulled in fans of every age and demographic — kids, race die-hards, first-timers who'd never held a can. Our resident artist performed live throughout the event, creating custom pieces between guests — a running showcase of real-time artistry and range that gave the crowd something to watch as much as something to do.

And nobody left empty-handed. Fans took their creations home two ways — a QR-code download or an on-the-spot physical print from integrated print stations — turning every interaction into a tangible keepsake with Logitech on it.

The fit was the point. NASCAR's raw energy and the bold, rebellious spirit of graffiti pull in the same direction — speed, self-expression, doing it loud. Put them together trackside and the wall becomes the thing people photograph, share, and come back to, reinforcing Logitech as a brand that shows up with real, interactive fan experiences rather than another giveaway table.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform turns sports activations and trackside footprints into shared canvases where writers and first-timers paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with brands including Logitech, Nike, Samsung, NASCAR at Daytona and Johnson & Johnson to bring authentic, participatory experiences to audiences everywhere.

A static footprint became a dynamic destination — and the wall never stopped moving from open to close.