Drivers posed
with their own portrait.

A 20-foot outdoor LED wall in the Daytona fanzone, and a live artist painting the drivers themselves.

The 2026 Daytona 500 ran February 15 at Daytona International Speedway — the opening race of the NASCAR Cup Series season and a Daytona record-setter (26 different leaders across the field, with Tyler Reddick passing Chase Elliott on the final straightaway). We brought a 20-foot interactive graffiti wall into the fanzone — outdoors, in full sunlight, against the wall of CW/NASCAR broadcast signage that flanks the speedway concourse.

The wall worked two ways. The public side: fans walked up, picked colours and caps from the menu (COLORS, CAPS, STICKERS, STENCILS, SCENES, BACKGROUND), and painted their own pieces with Daytona and NASCAR-flavoured stencils — full participation, zero mess, a finished piece on the wall before they walked back to the merch tent. The artist side: our writer Vic painted live portraits of the drivers throughout the event.

Then it happened. The drivers came over to pose with their own portrait. A crowd favourite across the entire race weekend — the only activation where the people in the cars stopped to be in the picture.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms motorsport fanzones into shared canvases where fans paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with NASCAR, Formula 1, Williams Racing, Nike, Jordan Brand and Samsung to bring authentic, participatory experiences to audiences everywhere.

When the drivers stop to pose with their own portrait, the wall stops being a booth and becomes part of the show.