Curved LED wall.
Portraits painted live.
The floor stopped.

A curved LED graffiti wall at the J&J booth and a portrait artist painting visitors live — the most reliable way to stop trade-show foot traffic and hold it.

For Johnson & Johnson's pharma trade show in Washington D.C., we ran the curved Graffiti+ LED wall inside the booth with a portrait artist painting guests live — faces rendered in real time on screen, framed in the brand's visual language, and ready to walk away with as a memory of the conversation. Visitors stopped, watched the portrait take shape, sat for theirs, kept moving.

Pharma trade shows are notoriously walk-by environments. Booths trend product-poster + branded-bag — visitors keep walking. Live painting is one of the most reliable ways to stop foot traffic and hold it, because watching an artist make something is hard to scroll past in person. Add the take-home, and the booth becomes a quiet recall-engine instead of a billboard.

This booth worked. Reliable formula for any B2B trade show where the brief is "we need people to actually remember us."

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms trade-show floors into shared canvases where visitors stop, watch, and walk away with something. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Johnson & Johnson, Jabil, Dell, IBM, Modelo at NACS and Samsung to bring authentic, participatory experiences to audiences everywhere.

Pharma trade shows are walk-by environments. A live portrait artist is how you stop the walk.