Miss Dior, NYC

In September 2025, Miss Dior brought a burst of colour and creativity to New York with an immersive Graffiti+ activation celebrating the brand’s newest perfume collection. Centered around a custom pink-themed LED graffiti wall, the experience invited guests to paint, play, and express their own version of Miss Dior’s modern femininity.

A live graffiti artist guided attendees as they created soft, floral, and joy-filled digital artwork—blending Dior’s iconic aesthetic with a fresh, urban edge. The result was a vibrant, hands-on moment where guests experimented with colour, captured beautiful photos, and left with a personalised creative keepsake.

Bright, fun, and unmistakably Dior, the activation transformed the space into a playful artistic studio, turning the launch into a truly memorable, shareable celebration of the new Miss Dior line.