Modelo, NACS

In October 2025, Modelo lit up the NACS Convention with a fully custom Graffiti+ LED wall and interactive branded soccer balls that guests could paint in real time. Stepping up to the station, visitors grabbed a spraycan and transformed Modelo’s brand elements into bold digital artwork—sparking colourful lines, photo moments, and a steady wave of social buzz across the booth.

The activation combined the vivid energy of our LED system with the interactivity of our custom 3D objects, giving attendees a hands-on creative moment that felt fresh, playful, and unmistakably on-brand. The result was a high-impact experience that drove exceptional engagement and cemented Modelo’s presence as one of the standout highlights of the show.