ANA × Anime Expo.
An artist's stencils.
A crowd in full costume.

ANA's Anime Expo booth, an anime artist's stencils baked into the wall, and a Downtown LA crowd showing up in full costume.

For ANA Airlines (All Nippon Airways) at Anime Expo in Downtown LA, we built the wall around artwork from an anime artist ANA selected — their designs baked into the Graffiti+ system as custom stencils and stickers ready to drop in. Guests walked up, picked from the artist's set, and painted their own pieces using the IP that brought them to the booth in the first place.

The crowd at Anime Expo shows up committed — people in full costume, deep into the culture, with strong opinions about what a brand should be doing to honour the medium. The wall fit right in: a real artist's work used the way the audience already engages with art (collect it, remix it, share it), and a real spray-can mechanic that the cosplay crowd took to immediately. Participation was steady all day.

For an aviation brand running a touchpoint at a fan convention, the custom-IP stencil approach is the win: the wall doesn't just sit there with airline livery; it lets the fans paint with their favourite artist's lines.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms convention booths into shared canvases where fans paint together in real time — with their own artists in their own hands. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with ANA, Disney+, Mattel, Trampt at DesignerCon, Nike and Samsung to bring authentic, participatory experiences to audiences everywhere.

Bake a fan-favourite artist's work into the system. Watch the wall behave like a fanzine.