SHiFT Midtown is a 5,000 sq ft immersive event space in Midtown Manhattan — 360° projection mapping, 7.1 surround sound, concert-grade lighting. We partnered with them to turn an entire 30-foot wall into a giant projection digital graffiti canvas for the night.
Out in the lobby, a 16-foot LED wall ran in parallel — our artist Seb painted massive pieces on it all night while guests cycled through the main room. Two walls, two scales, one continuous moment.