F1 Las Vegas.
Twenty feet of wall.
Even the marshals tagged it.

A twenty-foot wall at the gateway to the loudest weekend on the Strip.

The Formula 1 Heineken Silver Las Vegas Grand Prix returned in November 2024, with the free Fan Experience running along Las Vegas Boulevard across from the Wynn — three days of team appearances, F1 Sim Racing, the Pit Stop Challenge, and headline music every night. We dropped the wall right at the entrance of the F1 fanzone.

The line stayed deep the entire weekend. Race fans, partners, sponsors — even the F1 marshals took a turn on the wall between shifts. Live artist Gear Duran ran continuous performance pieces alongside the public participation, which kept the energy on the wall whether or not a guest was painting.

Motorsport's loudest weekend doesn't leave much oxygen for activations. The wall earned its spot by handing the crowd something to do with their hands instead of one more thing to film.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms event spaces into shared canvases where guests paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Formula 1, NASCAR, Williams Racing, Nike, Louis Vuitton, Chanel and Hennessy to bring authentic, participatory experiences to audiences everywhere.

Vegas hands you a loud weekend. The wall hands the crowd the mic.