Mattel, LA

To celebrate Mattel’s 80th anniversary in Los Angeles, Graffiti+ delivered an interactive art experience that honoured decades of iconic play. Guests used our Digital Graffiti Wall to design custom artwork on 3D models of beloved characters, from Barbie to Thomas the Tank Engine. An added AR component elevated the experience, providing guests with dynamic, shareable moments that blended nostalgia with next-generation creativity. This event activation showcased how digital graffiti walls and immersive tech can transform brand heritage into unforgettable experiences.