Vegas.
Tequila in hand.
Sneakers as the canvas.

Espolón's booth at ComplexCon Vegas — a paloma in one hand, a spray can in the other, and a 3D sneaker on the wall.

November 2024, the first ComplexCon Las Vegas. Three days, the whole convention centre, and one of the biggest streetwear gatherings in the world. Espolón Tequila took a booth on the floor, and the brief was simple: build something the room actually wants to do, with the bottle already pouring next to it.

We ran the wall on 3D sneakers. Guests stepped up, picked a pair, and painted them live — every angle, every panel — while sipping a paloma. Zero barrier, no skill needed, full participation. The booth stayed busy for three days straight.

The best painted pairs went on display at the booth through the weekend, voted up by the room itself. And every guest left with their own pair — pulled out of the wall as AR sneakers they could drop into the casino floor on the way back to their hotel. Bottle, can, sneaker, post. Done.

Eighteen years. Six continents. One idea, done right.

For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.

Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms branded spaces into shared canvases where guests paint together in real time. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with Espolón, Modelo, Hennessy, Nike, Samsung and Disney to bring authentic, participatory experiences to audiences everywhere.

Spray a sneaker. Sip a paloma. Walk out with the pair on your phone.