Daredevil: Born Again.
Toronto Comicon.
Custom tees off the press.
- Dates
- March 14–16, 2025
- Location
- Metro Toronto Convention Centre
Toronto, ON - Event
- Toronto Comicon 2025
(400+ exhibitors) - Setup
- LED design wall
+ on-site shirt press
Daredevil-themed stencils & stickers
Disney+ ten days into Daredevil's Born Again debut, the Toronto fanbase already in costume, and a wall that turned a design into a wearable in under two minutes.
Daredevil: Born Again premiered on Disney+ on March 4, 2025 — and ten days later, Disney brought the show's marketing footprint to Toronto Comicon, running March 14–16 at the Metro Toronto Convention Centre. The convention pulled 400+ exhibitors and a three-day weekend of celebrity panels, cosplay competitions, and collectibles drops. We powered Disney+'s booth-anchor activation: a wall that became a t-shirt.
Fans stepped up to the Graffiti+ LED, picked from a custom set of Daredevil-themed stencils, stickers and colour palettes built around the Born Again identity, and designed their own tee on the screen. When they hit print, the design fired across to a physical shirt press right next to the wall — guests watched the artwork transfer in front of them, then walked away wearing it. Wall, design, press, shirt, done.
For a fanbase that shows up in full costume, a wearable keepsake made from their own hand landed exactly right. The line stayed deep all weekend, and the Daredevil tees hit social before the end of each day.
Eighteen years. Six continents. One idea, done right.
For eighteen years, Graffiti+ has been putting real creative tools in people's hands — in public, at scale, and always with cultural integrity.
Born from the roots of graffiti culture and built for anyone willing to pick up a custom spray can, the platform transforms convention booths and pop-ups into shared canvases where guests paint together in real time — and walk away with something they made. From their home in Vancouver to projects across six continents, Graffiti+ has partnered with The Walt Disney Company, Marvel, Mattel, Nike, Samsung and Hennessy to bring authentic, participatory experiences to audiences everywhere.
Design it on the wall. Press it onto the shirt. Wear it past the booth. The activation IS the souvenir.